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Cookie Policy
This is the Cookie notice for PrimeLicense, describes how and why we might collect, store, use, and/or share data across our website and services.
Last updated: March 24, 2026
This Cookie Policy complies with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations 2003 (PECR).
What are cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work efficiently, to provide information to the website owners, and to enable certain features and functionality.
Cookies set by the website operator are called "first-party cookies." Cookies set by other organisations are called "third-party cookies." Third-party cookies enable features like analytics, advertising, and social media functionality.
Why do we use cookies?
We use cookies and similar tracking technologies for several purposes: to ensure our website functions correctly, to analyse how visitors use our website, to personalise your experience, and to deliver relevant advertising. The specific cookies we use and their purposes are described in the tables below.
How can you control cookies?
You can manage your cookie preferences at any time through our Cookie Consent Manager, accessible via the cookie banner when you first visit our website or through the "Cookie Settings" link in the footer of every page. You can also configure your browser to block or delete cookies. Please note that blocking certain cookies may impact the functionality of our website.
Under PECR, we are required to obtain your consent before placing non-essential cookies on your device. Essential cookies that are strictly necessary for the operation of our website do not require consent.
To manage cookies through your browser:
- Chrome: Settings → Privacy and Security → Cookies
- Firefox: Settings → Privacy & Security → Cookies
- Safari: Preferences → Privacy → Cookies
- Edge: Settings → Privacy → Cookies
Strictly necessary cookies
These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as logging in, adding items to your cart, or setting your privacy preferences.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
PHPSESSID | primelicense.com | Maintains your session while browsing (cart, login state, language preference). Required for the website to function. | Session |
__stripe_mid, __stripe_sid | stripe.com | Stripe payment fraud prevention and detection. Required for secure payment processing. | 30 min – 1 year |
cf_clearance, __cf_bm | Cloudflare | Cloudflare security cookies that verify you are a legitimate visitor, protect against bots and DDoS attacks. | 30 min – 1 year |
cf_turnstile_* | Cloudflare Turnstile | CAPTCHA alternative that verifies human visitors on forms (contact, registration, login) without intrusive challenges. | Session |
gdpr_consent_* | primelicense.com | Stores your cookie consent preferences to remember your choices on future visits. | 1 year |
Analytics cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us improve our website and your experience.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
_ga, _ga_* | Google Analytics 4 | Measures website traffic and user behaviour (pages visited, time on site, conversion events). Data is processed via server-side Google Tag Manager. | 2 years |
_clck, _clsk, CLID | Microsoft Clarity | Records anonymised user interaction data (clicks, scrolls, mouse movements) to generate heatmaps and session recordings, helping us improve website usability. | 1 year |
Advertising and marketing cookies
These cookies are used to deliver advertisements that are relevant to your interests. They also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
_fbp, _fbc | Meta (Facebook) | Identifies visitors for personalised advertising on Facebook and Instagram. Works together with the Meta Conversions API (server-side) to measure ad performance. | 3 months |
_gcl_aw, _gcl_au | Google Ads | Tracks conversions from Google Ads campaigns and measures return on ad spend. | 90 days |
IDE, test_cookie | Google (DoubleClick) | Used by Google to serve targeted advertisements based on your browsing history across websites that use Google advertising services. | 1 year |
NID | Stores preferences and information used for Google advertising personalisation. | 6 months |
Functional cookies
These cookies enable enhanced functionality and personalisation, such as email marketing personalisation and customer review collection. They may be set by us or by third-party providers whose services we have added to our pages.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
__kla_id | Klaviyo | Enables personalised email marketing by tracking browsing and purchase behaviour to send relevant product recommendations and offers. | 2 years |
tsTriggered, ts_* | TrustedShops / Trustpilot | Powers customer review collection widgets. Tracks whether a review invitation has already been shown. | 1 year |
Google Consent Mode v2
We use Google Consent Mode v2, which adjusts the behaviour of Google Analytics and Google Ads tags based on your consent choices. When you decline analytics or advertising cookies, these services operate in a restricted mode that does not store cookies on your device, though anonymised, cookieless pings may still be sent to support aggregate measurement.
Server-side data processing
Some data is processed through server-side integrations (Meta Conversions API, server-side Google Tag Manager via Stape) to improve measurement accuracy. Server-side processing is subject to the same consent controls as browser-based cookies — data is only sent when you have granted the relevant consent category.
Data controller
Prime Digital Solutions, Inc.
8 The Green, Suite B, Dover, DE 19901, United States
Email: privacy@primelicense.com
Web: https://www.primelicense.com
International data transfers
As our company is based in the United States, some data collected via cookies may be transferred outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the Secretary of State, to protect your personal data.
Your rights
Under the UK GDPR, you have the following rights regarding your personal data:
- Right of access (Article 15)
- Right to rectification (Article 16)
- Right to erasure (Article 17)
- Right to restrict processing (Article 18)
- Right to data portability (Article 20)
- Right to object (Article 21)
- Right not to be subject to automated decision-making (Article 22)
Supervisory authority
You have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or by calling 0303 123 1113.
Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
Contact us
If you have any questions about this Cookie Policy or wish to exercise your rights, please contact us:
Prime Digital Solutions, Inc.
8 The Green, Suite B, Dover, DE 19901, United States
Email: privacy@primelicense.com